Chick-fil-A Tri-State
Accelerating Pre-Production via Generative AI

Role: Creative Director / AI Innovation Lead

THE CHALLENGE: The traditional pre-production workflow (sketching, mood boarding, revisions) is often the biggest bottleneck in commercial production. We needed to launch a massive recruitment campaign in the Tri-State area immediately, but the timeline didn't allow for weeks of "concepting churn."

THE AI SOLUTION: I engineered a Generative Pre-Visualization Workflow to replace manual storyboarding.

  • Precision Prompting: Using Midjourney and Firefly, we generated high-fidelity frames that mimicked the exact lighting, casting, and camera angles of the intended shoot.

  • Zero Misalignment: This allowed stakeholders to "see" the final film before cameras rolled, eliminating costly on-set pivots.

  • The Result: We reduced pre-production hours by 50% and successfully launched a campaign that filled 700+ roles in a critical market.

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GenAI Pre-Vis:

Final Production:

Sunshine Days
Scaling Hyper-Local Culture via Generative AI

Role: Creative Director / AI Innovation Lead

THE CHALLENGE: "Sunshine Days" is a massive spring activation across 2,000+ locations. The problem? Scaling a "handwritten, personal" experience requires thousands of unique assets. Centralized design couldn't keep up, and local execution was inconsistent.

THE AI SOLUTION: I reimagined the campaign using a Distributed Generative AI System.

  • Visual Automation: We built a tool allowing local Operators to generate on-brand, customized assets (posters, cards, digital signage) in seconds—bypassing the corporate design bottleneck.

  • The Result: We achieved 10x output compared to previous years and cut creative production timelines by 65%, proving that AI can scale "human connection" without losing the soul of the brand.

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