The Architecture: Automated Prompt Chaining. I engineered a reusable prompt logic using Gemini Flash 2.5 to ensure character consistency and brand safety across every frame. This isn't random generation; it is a controlled system that chains narrative inputs into precise visual outputs.

Chick-fil-A Tri-State Human Stories
Accelerating Production Without Sacrificing Soul

THE CHALLENGE: Post-pandemic, the QSR category faced a critical talent shortage. We needed to shift recruitment messaging from "transactional" to "human connection" immediately to attract staff. The deadline was tight, and traditional hand-sketching was too slow to align stakeholders on complex emotional narratives before the shoot.

THE OPERATIONAL SOLUTION: I engineered a GenAI workflow to replace manual sketching, allowing us to visualize "lived-in" moments instantly.

  • Prompt Engineering: Developed a semantic translation layer that converts script emotion into specific lighting and camera direction.

  • Visual Continuity: Solved the "hallucination" problem by anchoring character embeddings, ensuring our hero "Claire" looked identical in the kitchen, on her bike, and in the restaurant.

  • Real-Time Direction: Enabled "live-directing" in the room with stakeholders, adjusting lighting and angles instantly during review meetings.


Production-Ready Deliverables: The final storyboard for "Claire’s 15-Second Film." Note the bilingual integration (Spanish/English) and consistent character details. This served as the single source of truth for the Director, DP, and Casting Director, eliminating on-set ambiguity.

00:00 - 00:02
A soft morning light washes over a quiet NYC street. Cars drift by. Commuters weave through the city.
An establishing shot that grounds us in Claire’s world.

00:07 - 00:08
Inside her Chick-fil-A restaurant, Team Members greet Claire warmly. She returns a smile that says she belongs.
VO (Spanish): y por mi familia del trabajo
Translation: and for my work family.

Back to Gen ai

00:02 - 00:04
Split screen.
Left: Claire begins cooking breakfast at the stove.
Right: She finishes plating a meal with calm confidence.
VO (Spanish): Me levanto siempre agradecida
Translation: I wake up always grateful.

00:08 - 00:10
Claire crosses the front of the restaurant, delivering meals. The space feels bright and full of connection.
VO (Spanish): Trabajando aquí,
Translation: Working here,

00:04 - 00:06
Claire, dressed for work, stops as her grandson runs to her for a hug. She kneels, holding him tightly before heading out.
VO (Spanish): de poder estar aquí por mis hijos
Translation: that I can be here for my children.

00:10 - 00:13
A split screen slides in: Claire balancing both sides of her life—work and home—each given care, each given heart.
VO (Spanish): de verdad puedo darlo todo por la gente que más amo.
Translation: I can truly give my all for the people I love most.

00:06 - 00:07
Claire rides her bike through the city—focused, determined, moving with rhythm and purpose.
VO (Spanish): y por mi familia del trabajo
Translation: and for my work family.

00:13 - 00:15
End card fades up.
Tu lugar para crecer — chick-fil-a.com/hiring
Translation: Your place to grow.